The Wall Street Journal: Time Inc. to launch Sports Illustrated TV on Amazon

Time Inc. TIME, +9.65%   on Thursday will launch Sports Illustrated TV, a subscription streaming service built around its iconic sports publication, as the company tries to counter punishing economics in its legacy business with bets on digital media and video.

The service, priced at $4.99 a month, will initially be accessible only on Amazon Channels AMZN, +0.68%  , which allows Amazon Prime members to subscribe to more than 130 subscription video channels.

The network is expected to launch with 130 hours of content, including a mix of original documentary series, studio shows, programming related to the Sports Illustrated swimsuit franchise, and a package of sports movies. It will not air any live sporting events.

‘It gives us a way to optimize what people most value about Sports Illustrated: deep storytelling and journalism that matters. Our stories will translate very well to a streaming platform, and we’re approaching stories from both perspectives.’

Chris Stone, editor in chief of the Sports Illustrated Group

The new service comes at a crucial juncture for the Sports Illustrated franchise, long one of Time Inc.’s most important properties. Last month, in a cost-cutting move that reflects the difficult environment for print magazines, Time Inc. said it would publish only 27 print issues of Sports Illustrated in 2018, including the Swimsuit edition, down from 38 in 2017.

An expanded version of this report appears on WSJ.com.

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