The Wall Street Journal: Taylor Swift’s ‘Reputation’ hits streaming services after 3-week delay

Streaming-music subscribers will finally get access to Taylor Swift’s newest album, three weeks after it went on sale, according to people familiar with the matter.

“Reputation,” the pop-star’s sixth studio effort, was released Nov. 10 via CD and vinyl and digital-download only. It is to become available Friday via on-demand services operated by Spotify AB, Pandora Media Inc. P, -1.38%   and Amazon.com Inc. AMZN, +1.33%  , according to people familiar with the matter. It will be available on Amazon Music Unlimited but not on Prime Music, according to one of the people.

The album sold more than 1.2 million copies in its first week, according to Nielsen Music, debuting at No. 1 on the Billboard 200 album chart and alone selling 41% more copies than the next 199 albums combined. Her previous album, “1989,” which moved nearly 1.3 million copies in its first week, was also held back from streaming services for the better part of a year after its release in 2014.

Today, however, streaming has overtaken download sales and CDs as the most popular way to listen to music, and keeping “Reputation” from streaming services for such a lengthy period seemed less feasible.

An expanded version of this report appears on WSJ.com.

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