The Wall Street Journal: Jessica Alba’s Honest Co. to remove controversial ingredient from its products

Honest Company Inc., the consumer-products business co-founded by actress Jessica Alba, is reformulating its laundry detergent and other cleaning products, removing an ingredient that has created controversy for the company, according to people familiar with the matter.

The five-year-old Santa Monica, Calif., company sells household, baby and personal-care products that it markets as made without chemicals that it says are harsh or potentially harmful to health. Many of the compounds that Honest says it avoids are found in mainstream brands, which say they are safe to use.

In March, The Wall Street Journal reported that two independent lab tests found samples of Honest laundry detergent contained significant amounts of sodium lauryl sulfate, a cleaning agent that is on a list of chemicals that Honest has pledged to avoid. The detergent bottles for years have claimed the product is “free of” SLS.

Honest disputed the labs’ findings and said the company’s own testing didn’t find SLS. Instead, it said it used sodium coco sulfate, which Honest said was a different compound derived from coconut oil and less of a skin irritant than SLS. Chemists interviewed by the Journal said sodium coco sulfate is a mixture of cleaning agents that includes a large amount of SLS.

Honest executives said in March the company had no plans to reformulate the detergent.

The company is now preparing to roll out a new laundry detergent in 2017 that doesn’t contain sodium coco sulfate, according to people familiar with the plans.

An expanded version of this report appears at WSJ.com.

Filed in: Top News Tags: 

You might like:

Want to profit from the housing shortage? There’s a new ETF for that. Want to profit from the housing shortage? There’s a new ETF for that.
Currencies: Dollar inches higher ahead of Fed decision, British pound falls on Brexit extension talk Currencies: Dollar inches higher ahead of Fed decision, British pound falls on Brexit extension talk
In One Chart: How the rich, the poor and the rest of us make and spend our money In One Chart: How the rich, the poor and the rest of us make and spend our money
Market Extra: Bulls and bears are locked in tug of war as bond and stock markets climb in tandem Market Extra: Bulls and bears are locked in tug of war as bond and stock markets climb in tandem
Upgrade: The No. 1 happiest country in the world Upgrade: The No. 1 happiest country in the world
Economic Report: Text of FOMC March statement Economic Report: Text of FOMC March statement
Howard Gold's No-Nonsense Investing: Stock market keeps rising, so why is nobody cheering? Howard Gold's No-Nonsense Investing: Stock market keeps rising, so why is nobody cheering?
Futures Movers: U.S oil prices rise to $60 as supplies post a weekly drop of nearly 10 million barrels Futures Movers: U.S oil prices rise to $60 as supplies post a weekly drop of nearly 10 million barrels
© 2019 Stock Investors News. All rights reserved. XHTML / CSS Valid.