The Wall Street Journal: Ferrari to launch larger car — but don’t call it an SUV

MARANELLO, Italy — Ferrari NV plans to launch a series of special-edition models and a larger car to rival sport-utility vehicles as part of the Italian luxury-car maker’s drive to increase volume and double profit by 2022.

The initiatives are part of a five-year plan unveiled Tuesday by new Chief Executive Louis Camillieri, who took the wheel of the storied company in July after the unexpected death of Sergio Marchionne.

Ferrari RACE, +4.16%   under Marchionne had already started to boost production beyond self-imposed limits meant to protect the brand’s exclusivity. The former chief had also alluded to the introduction of a larger, taller model similar to an SUV, prompting fans and some analysts to warn it could harm the brand.

Camillieri, like his predecessor, was careful not to call the larger Ferrari an SUV, but with its planned introduction in 2022 it will compete with SUVs from the likes of Lamborghini and Bentley. Camillieri said the new vehicle will be called “purosangue,” which means thoroughbred in Italian. “It’s something you haven’t seen before so don’t give it acronyms,” Camillieri said in response to an analyst who pressed him to say if the new vehicle was an SUV or something closer to a sedan.

An expanded version of this report appears on WSJ.com.

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