The Wall Street Journal: Apollo goes on the road to appease debt investors

Apollo Global Management LLC APO, +1.33%  is embarking on an unusual campaign to improve its image with debt investors after a series of spats between the private-equity firm and creditors in some of its troubled deals.

Apollo is preparing to meet with big debt investors including mutual fund managers in several cities over the next few months to ease concerns that the firm protects its investments in troubled companies at the expense of creditors, according to people familiar with the matter.

In the meetings, which are slated to begin in May, Apollo will try to persuade investors that the debt issued to fund its corporate buyouts is a good investment, the people said. The ongoing restructuring of casino owner Caesars Entertainment Corp., which Apollo bought in 2008 with fellow private-equity firm TPG, angered creditors who felt burned by the firm’s moves.

Read an expanded version of this article at WSJ.com.

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