Behind the Storefront: Why fans may be dressed in Kentucky and Duke gear Monday even if Wisconsin and Michigan State reach NCAA final

NEW YORK (MarketWatch) — Some bad news for Michigan State and Wisconsin fans: Their respective Final Four foes, Duke and Kentucky, are getting hot at just the right time. In merchandise sales, that is.

Don’t miss: ESPN says 1.6% of people who filled out brackets correctly predicted the Final Four

Duke University merchandise is the current top seller in 17 states, based on online sales from Saturday through Tuesday on Fanatics.com, which calls itself the biggest retailer of licensed sports merchandise. (Fanatics Inc., formerly under the eBay EBAY, -0.42%  umbrella, counts Alibaba Group BABA, -0.79%  among its investors and operates the retail websites of major professional sports leagues including the NFL, MLB, NBA and NHL.)

But Duke takes a back seat to the University of Kentucky — whose team, of course, is undefeated and entered the tournament, and remains, a heavy favorite for the national title — in terms of overall sales beginning Saturday, Fanatics data show. It declined to specify actual sales.

Kentucky’s merchandise is the hottest seller in 15 states, followed by Michigan State University, whose gear is No. 1 in 13 states. Sales of University of Wisconsin apparel has been the biggest seller in only five states, data from Fanatics showed.

Outpacing a broader retail trend, Fanatics data showed that more than half of all purchases of Final Four team merchandise since Saturday have come via mobile phones and tablets.

Filed in: Top News Tags: 

You might like:

Outside the Box: 3 fresh Instagram worries for Facebook investors as Zuckerberg faces his biggest test Outside the Box: 3 fresh Instagram worries for Facebook investors as Zuckerberg faces his biggest test
The Wall Street Journal: Argentina’s central-bank president resigns as the country struggles to stave off crisis The Wall Street Journal: Argentina’s central-bank president resigns as the country struggles to stave off crisis
Tim Mullaney: Exaggerating the economy’s strength may lead the Fed — and you — to make mistakes Tim Mullaney: Exaggerating the economy’s strength may lead the Fed — and you — to make mistakes
Currencies: U.S. dollar treads water ahead of Fed rate decision Currencies: U.S. dollar treads water ahead of Fed rate decision
NewsWatch: Here’s how the Fed’s statement, dot plot and forecast may shift NewsWatch: Here’s how the Fed’s statement, dot plot and forecast may shift
The Ratings Game: Square stock posts best day in 19 months after company is likened to the FANGs The Ratings Game: Square stock posts best day in 19 months after company is likened to the FANGs
The Margin: 10 ‘poor man’s habits’ that anyone looking to save a buck could probably use The Margin: 10 ‘poor man’s habits’ that anyone looking to save a buck could probably use
Market Extra: A first-ever Fed September interest-rate hike could set stocks reeling Wednesday Market Extra: A first-ever Fed September interest-rate hike could set stocks reeling Wednesday
© 2018 Stock Investors News. All rights reserved. XHTML / CSS Valid.