Barnes & Noble’s Top 20 holiday gift ideas include only 1 book

Barnes & Noble Inc.’s list of 20 top holiday gift ideas in five categories includes several types of socks, some mittens, Mickey Mouse speakers and a Buddha board for “live-in-the-moment” painting, but only one book and no reading devices, not even its own Nook e-reader.

That’s actually one more book than last year, as the company’s 2017 list of 27 “top gift items” didn’t include a book. In 2016, the list of 40 “unique gift ideas” included seven books, while the list of 19 “last-minute” gift ideas included five books.

It’s no wonder the self-proclaimed bookseller BKS, -0.29% is pushing non-book categories. In its filing of fiscal second-quarter results to the Securities and Exchange Commission, the company said same-store sales at B&N Retail fell $8.9 million from a year ago, as a $13 million decline in book category sales offset a $4.1 million increase in non-book category sales.

Don’t miss: Barnes & Noble trims losses but sales fall.

And Nook sales for the quarter to Oct. 27 were $21.8 million, or 2.8% of total sales, down about 16% from last year’s $26.0 million, or 3.3% of total sales, while the cost of sales and occupancy as a percentage of sales increased to 49.3% from 45.1%.

Meanwhile, Barnes & Noble’s stock has soared 40% over the past three months, helped by the company’s announcement in October that it was exploring a sale. In comparison, the SPDR S&P Retail exchange-traded fund XRT, -3.73% has dropped 13% and the S&P 500 index SPX, -2.33% has slipped 6.5% the past three months.

Also read: Barnes & Noble’s mystery suitor was U.K.’s WH Smith.

The book Barnes & Noble is recommending this year is “Homebody: A guide to creating spaces you never want to leave,” by former HGTV star Joanna Gaines.

“Barnes & Noble is the place to shop for the holidays, whether you’re looking for the perfect gift for someone special in your life, or exclusive décor to make your home look great for the season,” said Chief Merchandising Officer Tim Mantel. “Barnes & Noble knows holiday-gift giving better than anyone, and finding the perfect gift is as easy as speaking with one of our knowledgeable booksellers, who are ready to make thoughtful recommendations for everyone on your list.”

Here is the list of top gift ideas the booksellers recommend:

Gifts of “Comfort”:

• Black and White Houndstooth Long Reading Socks.

• Grey Heather Long Reading Socks.

• Black Heather Short Reading Socks.

• Grey and White Houndstooth Short Reading Socks.

• Flannel Seattle Puff Floppy Hat with Pom Pom.

• Flannel Seattle Puff Mittens.

• LapGear Designer Tablet Pillow – Plaid.

• Lilac Ash Seattle Puff Mittens.

• Lilac Ash Seattle Puff Snood.

Gifts of a “Magnolia Home”:

• “Homebody: A Guide to Creating Spaces You Never Want to Leave,” by Joanna Gaines.

• Magnolia Home Gather Mini Tin.

• Magnolia Home Love Diffuser.

Gifts of “Creativity”:

• Fujifilm Instax Mini 9 Camera Holiday Bundle.

• Original Buddha Board.

Gifts of “Festivity”:

• Blue Tote with Book Tree.

• Green Tote with Metallic Birch Trees.

• White Tote with Cardinals.

• White Tote with Snowman.

Gifts of “Tech”:

• Google Home Mini.

• Google Mini Mickey Mouse Speaker Mount.

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